Tom Sachs has done a lot in the past three years, but he hasn’t screen-printed. Now he’s ready to return to the method, launching a limited-edition Avant Arte, which will be on sale for 24 hours and priced at €750 (about $740). Dubbed “Too Darn Hot,” the work is the first print edition related to his Rocket Factory project – a digital platform that allows users to build, buy and sell virtual rocket components, each with branding from different companies.
Too Darn Hot is based on a so-called “Frankenrocket” acquired by LACMA in 2021. A Frankenrocket is a rocket made up of three different components rather than a “Perfect Rocket”, which is made up of uniform pieces. As depicted on the print, LACMA’s Frankenrocket combines a Cup Noodles-branded tail, a Chanel body and a Trojan nose. Since the LA institution LACMA had been a supporter of the Rocket Factory and was one of the first major public institutions to purchase an NFT for its collection, Sachs wanted to take this opportunity to give back. As such, 25% of all sales go directly to LACMA.
“LACMA is more than a museum, it’s a cultural institution, and there is no institution that has had a greater connection to art and technology,” says Sachs. “It is no coincidence that LACMA is the first major international art museum to acquire an NFT project. When Michael Govan invited me to make a print of Too Darn Hot for the benefit of the museum, I seized the opportunity.”
Sach’s serigraphs will be on sale on November 2 at 5:00 PM GMT on the Avant Arte website during a 24-hour sale, beginning at 5:00 PM GMT. QR code to a holographic sticker on the back. Check out the print above and for more art, check out this East London lighting installation exploring the catastrophic effects of climate change.