Police are investigating the bizarre theft of a $10,000 Giorgio ArmaniArmani jacket.
According to Victoria Police, a man stuffed the expensive item into his trousers and left the Armani Outlet DFO South Wharf store without paying on the afternoon of June 8.
The man reportedly took a black leather jacket into a dressing room, tucked it into his pants and casually left the store.
The man is described as white, of average build, with short dark hair that is balding on top.
He wore a black long-sleeved jersey, black pants and black Nike runners.
Police released a photo of the man as they issued an appeal to anyone who has seen items for sale for well below retail value on social media or online marketplace websites.
Anyone with information can call Crime Stoppers on 1800 333 000 or report online at www.crimestoppersvic.com.au.