In a recent appearance on the Drink Champs podcast, hosted by NORE and DJ EFN, Snoop Dogg delved into his reasons for grabbing a handful of Death Row Records albums from various streaming platforms.
if previously reported by The RootSnoop became the new owner of the iconic label in February and has hinted at what the new iteration of the label will look like in the future. Thanks to this new interview, fans and followers now got a little more insight into what his plans are when it comes to the music itself.
“The first thing I did was take all the music off those platforms that are traditionally known to people because those platforms don’t pay,” he explained per fader. “And those platforms get millions and millions and millions of streams and nobody gets paid except the record labels. So what I wanted to do was take my music, create a platform similar to Amazon, Netflix, Hulu. It will be a Death Row app. And then the music in the meantime lives in the metaverse.”
He later added that the core of that movement was “power” and “control” and he streaming platforms criticized for their low payment rate.
This isn’t the first time Snoop has mentioned his ambition to launch Death Row in the Metaverse. Shortly after news broke that he was the new owner, the “Gin and Juice” rapper also explained his ambitions to make Death Row an NFT – and become the first major label in the metaverse.
“Just like we broke the industry when we were the first independent [label] to be major i want to be the first major [label] in the metaverse,” he said.
I don’t know about you guys, but for example I’m still a little fuzzy on how this whole NFT/metaverse/cryptocurrency/Bitcoin/Forex shit works. (No, that’s not inviting anyone to explain it to me. I’m determined to be ignorant about these things.) But hey, if Snoop likes it, I love it!
Ain’t nothing but an NFThing, babyyy!