Smooth FM closed its first decade of broadcasting with its best-ever radio poll, taking 9 percent share of the Melbourne audience during the week, up from 7.3 percent in the previous survey.
Smooth, owned by Nova Entertainment, boasts that it is “the first Australian radio station to be programmed by mood (feel good music format) rather than era or genre with announcers carefully chosen to match the music format.” to fill in”.
The largest increase in new listeners came from 18- to 24-year-olds, where the station’s share rose from 4.5 percent to 7.6 percent.
Many of those listeners appear to have come from ABC youth channel Triple J, which saw a 6.6-point drop from 21 percent to 14.4 percent as younger listeners apparently discovered the joys of easy listening. Over the seven days, Triple J fell from 5.6 percent to 4.5.
On the AM dial, ABC morning show host Sammy J regained some ground after a rocky start to the year, adding 0.3 points to climb to a 9 percent share of the weekday listening audience from 5.30am. am-9am.
Ross Stevenson and Russel Howcroft on 3AW – owned by Nine, publisher of this masthead – added 0.5 points to increase their share to 19.4 percent, once again placing them in the trusted position of Melbourne’s most listened-to presenters.
However, stable mate Neil Mitchell suffered a 1 point drop, finishing with a 17.5 percent share of the total listening audience. That result still put him comfortably in second place, with an average of 132,000 listeners from 9am to noon, behind just the 147,000 average for Russ and Ross. The ratings are split over time slots rather than specific programs, meaning there is some overlap between shows.
Nine was pleased with the results, despite Mitchell’s small drop. “Ross and Russ and Neil Mitchell have managed to keep up with the massive numbers tuning in every morning,” said Greg Byrnes, Head of Content at Nine Radio.
Outside of AM’s titans of the gab, the most-listened-to presenter on Melbourne radio was Gold FM’s Toni Tenaglia (90,000 listeners), pushing marginally ahead of stable mate Craig Huggins (89,000) in the 9am to 12pm slot. Virginia Trioli on ABC Melbourne, with an average of 71,000 listeners (versus 76,000 previous survey) was next.