Russian fast food chain formerly known as McDonald’s has new identity

The restaurant chain that used to be McDonald’s in Russia until the global brand left the country because of the war has registered a new logo and a number of potential new names.

McDonald’s is one of the major global brands that has halted trade in Russia after the country invaded Ukraine. 15 of the old restaurants will reopen this weekend with a new logo and name.

Sistema PBO is the company that now operates the restaurants that used to be McDonald’s in Russia. “The green background of the logo symbolizes the quality of products and service that our guests have come to expect,” a spokesperson for Sistema PBO told TASS, the Russian state news agency.

The yellow lines are said to be fries, while the circle is a burger. Names eligible for the restaurants include “Tot Samyi”, which means “the same”, and “Svobodnaya Kassa”, which means “available cash register”, the BBC reports.

McDonald’s has retained its trademark in Russia, which means that the brand, name and logo may not be used by any other company. It has 15 years to restart its business in the country if it wants to.

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