Robert Morse, who starred in the hit American drama Mad Men, has died at the age of 90. His most famous role was that of Bert Cooper, the head of the show’s advertising agency, who gave his last name to the Sterling Cooper company.
In a career spanning nearly 60 years, he appeared in approximately 100 theater, TV and film productions, first making a name for himself in 1961 in a stage adaptation of How to Succeed in Business Without Really Trying, based on Shepherd Mead’s best-selling book. – for which he won the Tony Award for Best Actor in a Musical.
It was a feat he would follow in 1990, winning the Tony for Best Actor in a Play, for his turn as Truman Capote in the play Tru. Not only did it make him one of only four actors to ever win Tony’s Best Acting Awards for acting and musical, but also earned him an Emmy award three years later when a live performance of the show aired on TV.
His role as the eccentric founder of the advertising agency Mad Men’s brought him international fame, earning him nominations for five Emmy awards and a Screen Actor’s Guild award as part of the ensemble cast. In his final episode, he used his Broadway skills for a major musical number after his death, while performing a song-and-dance routine for The Best Things in Life Are Free, after he passed away peacefully during Neil Armstrong’s 1969 moon landing. .
“My good friend Bobby Morse passed away at age 90,” tweeted Larry Karaszewski, the writer/producer and vice president of the board of directors of the Academy of Motion Picture Arts and Sciences. “A tremendous talent and a wonderful mind. Sending love to his son Charlie and daughter Allyn. I’ve had so much fun with Bobby over the years – filming People v OJ and hosting so many screenings (How To Succeed, Loved One, That’s Life).”