Rise of Gru TikTok Trend Fills Theaters With Teens in Suits

A bizarre TikTok trend is making teenage boys flock to the animated sequel’s screenings Minions: The Rise of Gru draped in formal suits. Several viral TikToks show hundreds of teens congregating at the cinema and riding the escalator on their way to their screening of the wacky movie featuring the infamous little yellow henchmen. There is also footage of the teenagers, mostly boys, sitting in an eerily similar manner before bursting into applause when the film ends. This is apparently happening all over the world and may seem to be a not insignificant reason why Minions: The Rise of Gru sees so much success at the box office.

Several movie theaters don’t find the humor in the latest TikTok trend and are turning to Twitter to express their outrage. The Regal Wadebridge, a small theater in the United Kingdom, made its feelings known in a tweet which reads “Customer Notice: We currently do not allow unaccompanied children wearing suits for ‘Minions: The Rise Of Gru’ (U). This is due to the issues we have been experiencing over the past two days and the behavior associated with it. Thanks you.”

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The Regal Wadebridge is not the only theater that is tired of young people, several other theaters say they will not sell tickets to large groups of young people in suits. Other theaters are also denying entry to anyone in formal attire who wants to see the film, referring to the trend as #GentleMinions. However, Universal seems to be much more positive about the trend, with their official Twitter page posting a message for these teens: “To everyone coming to @Minions in suits, we see you and we love you.”

RELATED: ‘Minions: The Rise of Gru’ Expected to Make $202 Million in Opening Weekend

Minions: The Rise of Gru was released this month and has already grossed $221.6 million against a budget of approximately $85 million. It’s not clear how many of those numbers are because of this TikTok trend, but it’s easy to imagine it could bring in a good percentage of the profits. Minions: The Rise of Gru is the sequel to 2015 minionswho made more than $1,159 billion worldwide. minions itself was a prequel to the Despicable Me franchise, from which three films emerged. minions contains the voices of Steve CarellPierre CoffinAlan ArkinTarajic P. HensonMichelle Hijulie AndrewsRussell BrandJeanClaude van DammeDanny Trejoand Lucy Lawless† The film will be available on Peacock within four months of its first theatrical release.


The world may never know why teens decided to dress up in suits to see Minions: The Rise of Gru, but it looks like Gen Z will do anything for the meme. It could also be because today’s youth has had a rough time these past few years and any excuse to dress up and have fun is totally worth it. Whatever the reason for this TikTok trend, it definitely helps the movie industry by massively increasing the number of box offices. You can check out Universal’s tweet below, as well as a few TikToks from the #GentleMinions movement.

Minions: The Rise of Gru is now in cinemas.

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