October Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has released this month’s brand reputation rankings for variety shows!

The rankings were determined by an analysis of consumer participation, interaction, media coverage, community awareness and viewership indexes of 50 popular variety programs, using big data collected from September 2 to October 2.

MBC’s “Home Alone” (“I Live Alone”) continued to top the list this month with a brand reputation index of 6,722,730, up 27.21 percent in its score since September.

High-ranking phrases in the show’s keyword analysis included “Pak Se Ri,” “Kim Ji Hoon,” and “Chun Jung Myung,” while the top related terms were “return,” “transform,” and “reveal.” The program’s positivity-negativity analysis also revealed a score of 85.61 percent positive responses.

SBS’s “My Little Old Boy” rose to second in the ranking after a 45.36 percent increase in their brand reputation index since last month, bringing the total score for October to 5,266,257.

Meanwhile, SBS’s “Running Man” placed third for the month with a brand reputation index of 4,300,048, up 31.89 percent in its score since September.

Finally, MBC’s “Radio Star” and KBS’s “National Singing Contest” rounded out the top five in fourth and fifth place, respectively.

Check out this month’s top 20 below!

  1. “Home Alone” (“I live alone”)
  2. “My Little Old Boy”
  3. “Running Man”
  4. “Radio Star”
  5. “National Singing Competition”
  6. “I am alone”
  7. “call of the land”
  8. “Knowing Bros” (“Ask Us Something”)
  9. “2 days and 1 night season 4”
  10. “Streetman Fighter”
  11. “Shooting Stars” (“Kick a goal”)
  12. “Europe outside the tent”
  13. “Win or Nothing” (“Strongest Baseball”)
  14. “Immortal Songs”
  15. “Such a phase”
  16. “Tasty guys”
  17. “The Mask Singer King”
  18. “The backpacker chef”
  19. “The manager”
  20. “Hidden Singer”

Watch the full episodes of “Home Alone” with English subtitles here…

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…”My little old boy” here…

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…and “Running Man” below!

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