The Obamas’ media company Higher Ground has signed a multi-year deal with Amazon Inc.-owned Audible to create original audio content, after ending its three-year run with Spotify.
The terms of the deal announced Tuesday have not been disclosed. The deal gives Audible the right to preview the new material before others in the industry get access to it.
Higher Ground signed its first podcast deal with Spotify in 2019, making shows such as “The Michelle Obama Podcast” and “Born in the USA,” a series of conversations between former US President Barack Obama and musician Bruce Springsteen.
But the Swedish audio streaming platform refused to renew its deal with the Higher Ground, prompting the Obamas to seek new partners, Bloomberg News reported.
The report had said that Higher Ground was then in talks with other distributors about a tens of million dollar deal, one of the most lucrative in the podcasting business.