Nielsen launches a new product to bolster the accuracy of its TV rating system: a set of datasets intended to quantify a program’s “bingeability” along with the tendency to keep viewers coming back for more episodes down the line. The rating giant explained in a statement Thursday that streaming services and major networks could each use this data to figure out which shows are better at attracting new viewers or retaining old ones.
These insights come from a metadata-centric company called Gracenote, which Nielsen acquired in 2017 to provide its customers with “deeper analytics.” Ln practice, that means counting how “bingeable” a season of Game of Thrones could be (“Very”). if the company noted in a press release from 2019, this also means labeling that season’s mood (“Dark” and “Gripping,” according to Gracenote), and classifying the type of talent featured on screen (the press release specifically mentions “Dragons”). Gracenote debuted two years later another sacrifice built to measure how “diverse” that season of Game of Thrones could be, by counting the number of “identity groups” such as black or LGBTQ individuals among the protagonists.
The companies bingeability measurement is based on “average number of TV show episodes viewed per day to measure consumers’ tendency to watch multiple episodes in a row”. The new “Distribution Dynamics” dataset will pull people’s viewing habits from all those devices to measure a show’s inherent bingeability, Nielsen said. A show’s ability to attract “loyalty” from viewers is judged by “the number of minutes and percentage of available content viewed per month,” which Nielsen says indicates “how likely viewers are to continue watching a program.” to look’.
In the 1950s, Nielsen’s grading system was widely accepted asHe isstandard withay to measure America’s merit favorite programs. In the 2020s, that same standard will also be widely accepted as: inaccurate and deprecatedleaving cable managers behind fierce at its best and file lawsuits in the worst case. In response, Nielsen has been trying to learn about the newfangled ways people consume content, such as binge-watching their favorite show. streaming services the kids love†
Considering how the notion of binge watch already exists almost a decade† this well-known name in the entertainment world – and one that came in recently over $3 billion in global earnings – is too late in the game just starting track those binge eating today. At the same time, it’s equally baffling to see that the company is only just beginning to track people’s viewing habits on their mobile devices and laptops. as of this yearwhen people were more used to YouTube and TikTok have binge-watching content on their phones and tablets for the entirety of their TV viewing lives. Netflixthat popularized TV streaming as well as binge eating watching, has completely eschewed Netflix’s rating system.
I have to admit it feels a little weird to see our entertainment landscape becoming as guarded and commercialized as, well, any other. part of our life† It feels even weirder to see the shows that bring out some pretty powerful emotions in us — making us laugh or cry or throw tomatoes at our TV — are reduced to elementary calculations based on how many mythical creatures it’s on. the screen has or the percentage of gays in the first episode. On the other hand there is just too many shows out there already, and this data will no doubt help streaming services cut through the clutter and give the people what they want, even if they want endless binge shows about dragons.