Mohammed bin Rashid launches the new season of the campaign “The most beautiful winter in the world”

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him”, today presided over a meeting of the Council of Ministers in the Al-Zawra Reserve in the Emirate of Ajman, at which His Highness launched the new season of the domestic national tourism campaign “The most beautiful winter in the world”.

His Highness said on his Twitter account: “The campaign ‘The most beautiful winter in the world’, which we launch annually, increased domestic tourism by 36% by 2021 and reached 1.3 million domestic tourists. Our goal is to emphasize the beauty of the Emirates.More importantly, to emphasize the values ​​of its people..and this year’s motto is “our heritage”…to spread the values ​​of the most beautiful people …”.

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