A new viral website has surfaced to promote Jordan Peele’s upcoming horror movie, No.
Peele posted a link to the Jupiterclaim.com website on Twitter. The site seems to describe the setting, a makeshift western town of the same name as the site. On the website you can explore the city by visiting the bank, a theater, the “wink”, the shop, the star lasso and the post box. You can play games on the website, but every once in a while the site goes dark and the captions change.
— Jordan Peele (@JordanPeele) July 1, 2022
For example, the “winking” page reads the first caption:
“As above, so below here at Jupiter’s Claim’s “Winkin’ Well!” You want to look your best as you stare into the void and spend your hard-earned Jangle®️ creating a photographic record of your handsome prospecting lifestyle. Don’t forget to give those flashbulbs a wink when you smile at the past.”
But when the site goes dark, that caption changes to this:
‘Look down into the well. Look up at the sky above. Whatever you wish, it won’t change anything. It cannot be undone. It cannot be unseen. If you fear the darkness ahead, look into the pit and pray that you may be spared.”
Jupiter’s Claim contains clues all over the website for fans to explore and draw their own conclusions.
What’s no† While a trailer has already been released, it shows aliens haunting siblings played by Daniel Kaluuya and Keke Palmer. There are cowboys and clouds with something that kills flickering galloping horses, air and a reference to metal probes – whatever it is, they come back.
“Do you think what killed Pops is out there?” Palmer asks her brother as their ranch and desert home are rocked by sandstorms and…waterfalls. At the end of the trailer, a UFO appears, possibly revealing what all the environmental problems are about.
The film also stars Steven Yuen, Michael Wincott and Brandon Perea.