Jack White distances himself from White Stripes NFTs

Jack White has distanced himself from the The White Stripes NFTs released last year and has expressed his distaste for the format.

In April 2021, the band announced that a visualiser of the The Glitch Mob remix of their track “Seven Nation Army” would be sold as an NFT that also includes some unique artwork.

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The remix also landed on streaming services a few days later, and was then available for purchase on physical vinyl in June through White’s Third Man Records.

Now, in a new interview with The Atlantic OceanWhite expressed his distaste for NFTs, saying last year’s release was driven by management.

“I don’t want to come out and say ‘I have nothing to do with this,'” he said. “It’s my band. We made it happen. But it didn’t really interest me. It’s not something we’re going to do much about.”

He said he sees NFTs as a way to make fans pay extra money for things they can get for free. “It has a vibe of, ‘Well, if people are stupid enough to give me money for this, I’ll take it,'” he said.

Turning to music in the digital space, White also discussed his involvement in the launch of streaming service TIDAL. He was one of a number of famous musicians with an ownership stake in the platform, including Madonna, Beyonce and Jay-Z.

“I do not think so” [TIDAL] was promoted appropriately from the start,” he said. “It quickly became a lesson: maybe people don’t like it when the artists own the art gallery… It’s going to be kind of ‘Eat the rich’ stuff.”

White’s is touring in support of his latest album ‘Fear Of The Dawn’. Shows from the tour will be made available for fans to listen to as soundboard recordings.

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