Inside plan to make ONE US city ‘physical center of the metaverse’ that can connect us between worlds

ONE US city partners with a technology company to become the ‘physical center of the metaverse’ that can connect us between worlds.

Orlando, Florida has teamed up with game engine maker Unity Technologies to create a digital version of the city.


Orlando teams up with Unity Technologies to create a ‘digital twin’ of the cityCredit: Orlando Economic Partnership

Known as the home of Disney World and Universal, the city is no stranger to mixing entertainment and technology, making it one of the best places to take on the metaverse.

“Orlando, for as long as I can remember, has always been defined as one thing: The Magic Kingdom,” said David Adelson, chief innovation officer for the city.

“And so what’s interesting is that in the background of all that, which is great stuff, there’s been innovation and technology.

“For each of the sectors and the building blocks that make up the metaverse, Orlando has been playing in it for a long time.”

Using 3D technology, a “digital twin” of the metro area is being created to map infrastructure, real estate, talent availability, climate change and other scenarios.

“It’s not just Orlando businesses that are paving the way for the future of the metaverse, but our universities as well,” Mayor Buddy Dyer said.

“From the University of Central Florida to Full Sail University, we see students graduating who are well versed in modeling simulation and AR/VR.

“With 550,000 students within a 100-mile radius of Orlando, there is no comparison in the country when it comes to young talent. We are training the workforce of the future.”

Chief metaverse officer for Futures Intelligence Group, Cathy Hackl, said the easy access of talent and expertise continues to attract multiple tech startups to the area.

“From simulation and modeling to game development, world building and even Imagineering, Orlando harbors not only the talent, but also the business-friendly climate incentives needed to develop the metaverse,” she said.

“As the future of the web takes shape, it is clear that the Orlando region is becoming the MetaCenter that will have a huge impact on the short- and long-term evolution of the metaverse.”

According to Adelson, the metaverse could take anywhere from 10 to 15 years to complete, as he believes a new generation will be able to adapt to the changes that come with it.

Leave a Comment