How the IKEA and Swedish House Mafia record player came to be

A bold yet simple design to the eye, bringing the principles of Democratic Design to turntable development was nonetheless challenging.

“There is nothing simple about designing something that looks very simple. It’s actually even more complicated to develop,” says Friso. “The engine of it all, with a built-in preamp, enough juice from a simple USB cable to run everything. So many things happen in the product without you as a customer noticing. Carmen and the technical team really put in a lot of work to get this all done.”

An affordable record player for many

Carmen brought past experiences into the new project and coordinated between different functions and expertise at IKEA to get everything in place so that the turntable could become a reality. The idea to keep it simple was also reflected in the technical development.

“In the previous project we tried to give all parts a specific design, but with OBEGRÄNSAD we tried to limit the shapes. We wanted to make it simple, mechanical – so we looked at what makes the best sound, and we put all our eggs in that basket.”

The basket in question? A well-known brand replaceable cartridge and stylus and good quality, as well as a solid, solid overall construction that absorbs all vibrations from where the turntable sits comfortably, e.g. in or on an IKEA furniture solution.

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