Horror Pic ‘Smile’ Happy at #1, ‘Bros’ Starts on the 4th

Moviegoers have chosen the horror film about the romantic comedy to start the month of October. Paramount’s “Smile” topped the North American charts on Sunday with $22 million in ticket sales, according to studio estimates, leaving Billy Eichner’s rom-com “Bros” in the dust.

Universal’s “Bros” launched with an estimated $4.8 million and took fourth place, behind “Don’t Worry Darling” ($7.3 million) and “The Woman King” ($7 million). But opening weekends probably aren’t the last word on “Bros” or “Smile.” Horror movie audiences are generally biased and plummet after the first weekend, while something like “Bros,” which received great reviews and an A CinemaScore, suggesting strong word-of-mouth potential, is a movie that audiences will love. might continue to find through the fall.

“Bros” is significant because it’s the first gay rom-com to get a wide theatrical release by a major studio, as well as the first studio movie starring and co-written by an openly gay man. Since its premiere at the Toronto International Film Festival last month, the film has received great reviews from critics and has also been the target of “review bombs” on IMDB. The site deleted last week removed hundreds of one-star reviews for “Bros” captured before the film’s release.

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