Gen V: Sky Ferreira – V Magazine

One of the most talked about musicians of this generation is back and better than ever as she discusses the music industry and takes back control of her sound.

One of the most talked about musicians of this generation is back and better than ever as she discusses the music industry and takes back control of her sound.

Although it’s been a long time, make no mistake: this is not a comeback for Sky Ferreira. From drops her first EP As if!to the release of her amazing single “Everything Is Embarrassing” and her debut album Night time, my time, there hasn’t been a playlist or Pinterest board that doesn’t include Sky. “The fact that people are still listening to [the first album] says something substantial after such a long time. Whether people in the company want to acknowledge it, I don’t really care. I don’t make music for record label executives.” says Ferreira. Having once defined the sound of the early 2010s, inspiring At a time in pop culture where every facet has been fueled by the creativity of the new generation, Sky’s impact remains unabated, even after nearly a decade. †[When I started]”I was 21 — then you took eight years off my life, and in that sense you might as well take 50,” she says. “I feel like there’s more to lose than ever before.” Even after exciting listeners with the surprise release of her single “Don’t Forget”, from the upcoming second album, Masochismfans can still expect the same old Sky, both in and out of the studio. “I just want to regain control of my music and my career. Where I have some say in if people can hear [the music]† I didn’t get permission to [have a say] all this time, and a lot [those years] was about processing it. I think I did that with this music.”

Discover below an extensive Q+A with Sky Ferreira!

V magazine: Do you remember one of your first shoots for V? I believe you were dressed as a tribute to Madonna.

Sky Ferreira: That was so much fun! Madonna has been a hero all my life. I’d be crazy if I pretended to be ‘oh yes, I love Madonna…’ No – I’m obsessed with Madonna! *laughs* She’s been a huge influence on me, and she’s influenced pretty much every girl in some way, even if they don’t know it in pop music.

Q: But outside of this shoot you’ve been on our pages many times!

SF: I’ve had quite a few and they were always very nice. I love doing V. I love everyone at V. My first shoot was when I just turned 17. Stephen Gan is responsible for my entire modeling chapter if you think about it! *laughs*

Q: Then came your last cover story for us when you were with the girls, Grimes and Charli XCX. You were actually interviewed by Elton John, which is great. I’m sorry I couldn’t be Elton John for you today, but it’s okay.

SF: *laughs* It’s okay. At that time I worked with him and he guided me.

Q: wait what?!

SF: Yes! I was directed by Elton John right before “Everything is Embarrassing”. I’m still shocked by it. It certainly helped to have Elton [by my side] because everyone in my label was afraid of him. *laughs*

Q: Now when you go into your art, do you always have some kind of heavy hand in the way you put your work into the world?

SF: Yes, of course. This time it was different for me and it’s funny because now I’m stuck even at the end. Usually I have all the references, the idea and the execution, but often I also end up having to be involved in the production part of it, to make sure everything runs smoothly, because I don’t really have an army of people behind me to do that. This time I wasn’t and that’s why it got a little weird. visually, [“Don’t Forget”] looks great and it’s a good video. I’m just trying to make sure it’s not just right, but it really has to be right, because it’s my first video in I don’t even know how many years. *laughs* At least I’m a very visual artist [that’s] how I usually do things. As an artist, I think when people can see visually what I have in mind, I feel more understood. [Even] when I write music, it’s a visual thing. I usually see the video while I’m writing it, you know? Even if it wasn’t exactly what I saw, because I could afford to do that. I try to take and interpret things that inspire me. I take the influences I have and take elements that may not make sense, [yet] somehow they make sense at the end of it.

Q: Why is now the best time to get it all out? Have you just found that safe space, along with the time and energy, to allow yourself to create? Walk me through your mental box a little bit, over the past few years.

SFI literally had [Masochism] on my mind since 2014. It’s been through a lot of different phases from what it should be, but I’m not happy it lasted that long as I didn’t want it to sleep that long. I wasn’t allowed to release anything, to be honest. I was basically put on the shelf without anyone saying the look, but they did it. I wasn’t really allowed to do anything and it was pointless. It wasn’t like I didn’t do anything for those eight years, you know? Fortunately, I have been able to work with many people – I was always involved in music, film work and also toured. [When I started]I was 21 – then you took eight years off my life, and in that sense you might as well take 50 years. It feels like I’m 50 years old or something, and it’s crazy that I am. [Although], I feel that most people do their best work when they are under 20 years old. I felt robbed of opportunities in many ways that I had created for myself, that more or less blocked people. And a lot [those years] was about processing it. I think I did because of this music and I could justify it, you know? [Don’t Forget] is actually a bit about that. If I’d done this before there were a lot of things I wouldn’t have known or experienced either, even people I’ve met and worked with that might not have happened. It gave me freedom [but yet]Ironically, I didn’t have freedom because it often bothered me. I felt trapped and was not allowed to do anything. I wasn’t allowed to work with many people, the conditions were always insane. The point is, though, that something came out of that, but it also made me come back musically in a weird way to what I’m already doing.

Q: Do you feel like you’ve grown creatively since your debut until now?

SF: I think I’ve grown musically, as a producer and writer. I’m really proud to have a sound I can identify with. I don’t make the same kind of music genre, I never did. Even with Spirit or Night time, my timethere are a few elements that make it cohesive because I believe in making cohesive albums, but there are a lot of songs that are different.

    Sky wears all the clothes and accessories CELINE HOMME by Hedi Slimane // On the hair Maui Moisture Nourish & Moisture Coconut Milk Curl Foam Mousse / On the eyes Dior Beauty Mono Couleur Couture in #098 Black Bow / On the lips Dior Beauty Rouge Dior Lipstick in #343 Panarea

Q: I can certainly see that. Do you ever feel there is pressure to keep your songs the same as before, and keep a harmony of sound in your body of work? Do you ever let it get to your heart when you make something new?

SF: People will be disappointed if you don’t make something that doesn’t sound like your other stuff and people will be disappointed if you do. But also ‘Remember’ sounds like me, and now people get confused thinking it sounds like [something] from my last record. I don’t know which song on my last record sounds like that.

Q: Ahh, that’s just the audience!

SF: You can’t win them all, and I learned that very early on. I think it helped me stay in my lane. I’m definitely a head-first approach [kind of artist] because that’s the only way I can really get things done. Even though I’m very thoughtful about what I’m doing and it takes longer, I’m very detailed. I am very much an all-or-nothing person. I’m just glad it’s all starting to come true. I just want to take control of my music and my career again. Where I have some say in if people can hear [the music]† I didn’t get permission to [have a say] this whole time, [even though] I’ve been talking about it for years† You know, you hear about the things that are wrong with this industry, and you think about artists like Jojo, who was fooled for years, and Tinashe and Cassie. Everyone likes to pull out the ruler of success and why an artist can [something] because there is some logic behind it, like there is a structured business model, but obviously they haven’t figured out this business model yet. I feel there is more to lose than ever before and I have a lot more to prove. It’s like, oh, ‘why don’t you have millions of streams?’ Well I don’t get the same [tools] to be able to do that like most people, frankly. I don’t make my music for the streams. It’s not hard to think of something that’s easy to digest, not that my songs are very complicated. I don’t consider myself a very polarizing person, but I do seem to get some kind of love, hate reaction from a lot of people – it’s always been that way. A bit of chaos always haunts me, even when I’m literally alone.

Q: *laughs* why do you think that is so?

SF: It’s not that I do it on purpose, but I’ve found myself to be an easy pawn for people to do weird things. There are very necessary details that people conveniently leave out like many people do [have] Stories chosen for me about how things happen. I’ve bitten my tongue on many things for a long time, [but] people just roll with it all the time, it’s strange.

Q: With the gap between studio albums, do you ever feel like you need to give your fans something classic Sky like your first album?

SF: The people who have supported and listened to my music over the years, I feel obligated to give them something good. But at the same time, I’m not going to follow the trends of the sounds that everyone likes, you know? I think for the kind of sound I have, I’m pretty proud of myself for sounding like me, and I have. I feel like that’s what most people look for – looking for something that [feels like] himself, and [finding] consistency in their work, without even knowing it.

Q: I definitely think finding your sound so early is a success, in anyone’s definition of that word, and I have no doubt it will continue.

SF: It’s weird when people started calling me a cult. I’ve been noticing lately [people saying] “You’re some kind of cult figure or something.” and I’m like, ‘what? I’m not 30 yet! *laughs* but I want to be very successful. I want to do this for the rest of my life and never be at the mercy of humans again, especially after the nine years I’ve had. I’m not saying I’m aiming for a number one or something, but I just want the freedom to do what I want to do musically and be able to present it the way I want.

Credits: PHOTOGRAPHY RICHARD BURBRIDGE / FASHION DIRECTION NICOLA FORMICHETTI / STYLIZED BY DAVEY SUTTON / ASSISTED BY HUNTER CLEM / HAIR (IRIS, KID, MALIKA) NIKKI NELMS (JESS MOLONEY MGMT) FOR /MG HMTOLCONE FOR /MG HMTOLOCCHT HAIR (CHARLI, EARTHEATER, RINA) NIKKI NELMS (JESS MOLONEY MGMT) FOR GOODY HAIR / HAIR (EVAN) ASHLEY STEWART / MAKEUP RAISA FLOWERS (EDMA) / MANICURE (IRIS, SHYGIRL, EVAN) ) LEANNE WOOD (LECHARL / MANIICURE) , KID, MALIKA, RINA, EARTHEATER) JIN SOON CHOI (HOME OFFICE) / DIGITAL TECHNICIAN NICK BARR / PHOTO ASSISTANT PETER SISKOS, JESSE ALLAN / STYLIST ASSISTANT EMMA V. OLE WOOD ASSISTANTS ASHSONLEY STEWART, TRISHA JOHART

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