Fakenham cinema deal with The Rise of Gru Tik-Tok trend

Published:
16:33 July 3, 2022



Young people dressed in formal attire to go to a movie theater and watch the latest installment of the Despicable Me franchise may sound like harmless fun, but for movie owners it could spell disaster.

The latest Tik-Tok sensation on social media is trending towards heading to their local movie theater in their best suits to enjoy Universal’s latest release, Minions: The Rise of Gru – a prequel that tells the story of the super villain. of the titular character.

On the popular online platform, videos of people coming to the screenings in formal attire have gone viral – and of course the need to capture these moments for their videos is paramount.

However, it appears that some have recorded the filming of the film, a violation of copyright laws and something that could happen to cinema managers.




Employees at Central Cinema in Fakenham witnessed the latest Tik-Tok trend
– Credit: Colin Finch

At Fakenham’s Central Cinema, Andy Lawson, the art house manager, experienced similar things over the opening weekend from July 1 to 3 – with guys in suits and audiences greeting the end credits of the film with thunderous applause.

That same weekend, Mr. Lawson had received a warning from the Cinema Association that Universal warned movie theaters of the increased risk they saw around the film — and even the possibility that a videotape of the film was posted with North Norfolk geolocation.

“The problem is that this generation may not understand the copyright issues and we got a warning from the Cinema Association about potential leaks,” he said.

“We may face potential business closing issues.”

Mr Lawson spoke to moviegoers this weekend about the potential risk a Tik-Tok could pose, including losing his license if found to be in violation of FACT (Federation Against Copyright Theft).

The manager said he and his staff are watching the current sold-out screenings like a hawk to avoid problems – while running screen checks on all their showings.

“It will just be a flash in the pan, we thought it was strange when people started showing up in suits, but we love having this buzz back in the building,” added Mr Lawson.

“We will remain vigilant to avoid problems as we are closer than ever to the pre-pandemic recovery.”

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