There has been a significant change on the Today show as the program struggles to climb the ladder again after embarrassing reviews.
The Today show has had a quick shake-up after falling behind in the ratings game lately, with the program’s executive producer leaving the show.
The Daily Telegraph reports that Channel 9 morning show executive producer James Birtles is on his way to Sky News, with weekend leader Kendall Bora stepping on the board in his place.
It’s not the only shift behind the scenes, with Today‘s accompanying producer who switches to Michael Kersnovkse while Lesa De Re is on maternity leave. Steve Burling will continue as the network’s director of morning television.
It comes as ABC News Breakfast performed the breakfast show every day last week, in an embarrassing upset that hasn’t happened in 13 years.
The results saw: sunrise draw an average of 241,000 subway viewers for the week, for ABC at 195,000 and leave Today at 176,000.
This is after reports Today co-hosts Karl Stefanovic and Allison Langdon were told to “shape or send” after a disappointing 2021 as they struggled to keep up with the competition.
In January, the Sunday Telegraph reported that nine executives planned to bring “everything but the sink” to the Today show in 2022 to increase viewing figures and catch up sunrise†
In the meantime, sunrisehosted by David “Kochie” Koch and Natalie Barr, dominated the viewing game, closing the gap with Today even greater, and the chance of another successful year for Channel 7 greater.
Last year, Channel 7 won the ratings war overall, with sunrise securing a top breakfast show for the 18th year in a row, despite Today chasing its tail for several weeks of the year.
Speaking to news.com.au about the year of wins, Channel 7 CEO James Warburton said it was no surprise that sunrisewith Natalie Barr replacing Samantha Armytage, kept his top spot.
“It was no surprise that she is as strong in research in the market as any other presenter in that breakfast television area. We knew that from that perspective, refreshment would deliver that result.”