The success and failure of a film depends on two key factors: the conflict and the emotions. Most movies that fail are either because of emotion or the conflict, and sometimes both. It is these 2 factors that make the audience root for the main character. And the talk in the industry is that Akshay Kumar’s next, Raksha Bandhan, is riding a recognizable conflict that leads to right emotions.
“It’s Akshay Kumar’s return to the genre that brought him great success from 2016 to 2019. It’s a small-town story about how a brother stands by his sisters in all circumstances with a parallel romantic song with Bhumi Pednekar,” a source revealed. , adding that director Aanand L Rai captured the small-town vibe with plenty of underdog humor. The emotions are said to be rooted in Indian traditions, making the subject a bit more palatable to the public in level 2 and 3 markets, except just the subways.
“The trailer version is ready and will be out very soon,” the source informed, adding that the trailer has a taste of underdog humor and color, making it a perfect Raksha Bandhan weekend release. “While Akshay Kumar films usually have a short 28-day campaign, this time the makers will advertise the film extensively for 5 to 6 weeks,” the source added.
Raksha Bandhan marks Akshay and Bhumi’s reunion na Toilet: Ek Prem Katha, which happened to be another Independence Day weekend release. It is directed by Aanand L Rai, with Zee as a studio partner. While there has been some trade chatter that the film is taking a direct to digital route, we confirm that the film will hit theaters on August 11, 2022 as scheduled.
Raksha Bandhan’s release week is packed with holidays – with Raksha Bandhan on August 11, Independence Day on August 15, Parsi New Year on August 16, and Janmashtami on August 18. On the same date there will be another release in the form of Aamir Khan’s Laal Singh Chadha. Whether the talk about this Aanand L Rai director turns out to be true or false is something we would know on August 11.
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