Combined Bid For IPL TV And Digital Rights Goes Up To Rs 43,050 Crore: Sources

The auction for the IPL media rights is underway.© BCCI/IPL

The e-auction of media rights for the Indian Premier League for the 2023 to 2027 cycle opened on Sunday with sources saying the combined bid for TV and digital rights has crossed the Rs 43,050 crore mark. There are four specific packages in which e-auction will be held for 74 matches per season for a five-year period from 2023-2027, with a provision to increase the number of matches to 94 in the last two years. The process is divided into a total of four packages (A, B, C and D). Package A is exclusive to TV for the Indian subcontinent while Package B is for digital grouping only for the same region.

The sources also added that the price per match for TV and digital is over Rs 105 crore. The auction of IPL media rights continues on Monday. The bid for IPL TV rights has risen to Rs 23,370 CR which translates to Rs 57 crore per game. The bid for IPL digital rights has risen to Rs 19,680 crore meaning the bidding cost per game has risen to Rs 48 crore.

Pack C is for select games in each season, while Pack D is for all games combined — TV and digital rights — for overseas markets.

Amazon had withdrawn from the Indian Premier League media rights auction, NDTV sources had said on Friday.

Star India had abandoned Sony Pictures to secure the Indian Premier League media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match was reduced. about Rs 55 crore.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.

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The tournament expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants starting from the 2022 season. Gujarat Titans won the tournament in its inaugural season last month.

(With input from the agency)

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