BMW + Superblue at DESIGN MIAMI/Basel 2022
The installation ‘Pulse Topology’ by Mexican-Canadian artist Rafael Lozano-Hemmerin cooperation with BMW i and Superblue, in Design Miami/ Basel 2022 changes using people’s heartbeats. 6000 light bulbs dangle above the heads of visitors as they walk through the darkroom, their paths lit by the warm glow of the light installation above them. The light bulbs bend in their flow, mimicking peaks and valleys, providing an intimate landscape that visitors are invited to traverse. Each light bulb glitters on a previous participant’s heartbeat, while custom heart rate sensors record visitors’ new heartbeats.
When a participant interacts with the installation, their pulse is added to the canopy of recordings above it, replacing the oldest recording, causing the public art interactive, and introducing the latest biometric artworks in an ongoing series of Lozano-Hemmer in collaboration with Superblue and BMW me for Art Basel 2022. The installation ‘Pulse Topology’ invites visitors to enjoy the poetry of a people-centered approach to technological innovations and will be presented in the foyer of Design Miami/Basel from June 14-19. BMW will also present the seventh edition of the BMW Art Guide by Independent Collectors at the event and, as an official partner of the Art Basel in Basel, the car company will once again offer a VIP car service.
images of BMW Group
‘pulse topology’ by rafael lozano-hemmer
Constructing a medium for self-representation, individual heartbeats come together in Lozano-Hemmer’s installation to compose a compelling chorus of light and sound, a translation of an inner force into an outer form and the tangibility of the otherwise invisible register of the heartbeat, which glows and then fades in the spirit of a memento mori. Lozano-Hemmer’s application of biometrics in such contexts reveals the creativity of interdisciplinary collaborations between art and science. Recognized for his participatory installations, Lozano-Hemmer’s works give his viewers an overwhelming power over real-time biometric data such as their heartbeat, breathing, voices or fingerprints, pushing the nature of public engagement to new heights.
Inspired by conversations with BMW engineers and designers, Rafael Lozano-Hemmer and his studio will use the same technology as in ‘Pulse Topology’ to activate the interior of the BMW i7 with a visitor’s heart that can be felt in light, sound and graphics. This symbiotic relationship can be seen as an extension of the i7’s use of light to create a meaningful connection with its driver. The all-electric sedan shows how an exclusive driving experience and the ultimate sense of well-being on board can coexist with sustainability and digitalisation. A people-oriented approach to the use of light, both in the exterior and in the interior, shapes the individual experience here too. The iconic kidney grille and crystal headlamps sparkle as the driver approaches their car, and a light carpet is revealed upon opening the door. The interior of the vehicle is illuminated in different scenarios selected by the driver according to the mood in which he wishes to immerse himself: relaxed, expressive or sporty.
BMW + superblue’s light installation in art basel changes by capturing people’s heartbeats
light installation with custom sensors
With this presentation BMW i and super blue Building on their collaborative work through experiences, art and technology, following the premiere of DRIFT’s ‘Franchise Freedom’ at Art Basel in Miami Beach 2017 and Random International’s ‘No One is an Island’ at Frieze London 2021. On the occasion of Art Basel in Basel and the launch of the new BMW 7 Series, BMW will also unveil the seventh edition of the BMW Art Guide by Independent Collectors in the Foyer of Design Miami/Basel on 15 June.
Offering visitors the opportunity to explore private collections that will be open to the public worldwide, the comprehensive new edition of the BMW Art Guide illustrates 304 private collections in 51 countries and 224 cities, some of which are opening their doors for the first time. The locations include cities in Europe and Africa, Asia and the Americas, and places regular travelers don’t normally stay, such as the Swiss Alps and Norwegian fjords. The 7th BMW Art Guide from Independent Collectors is published by Hatje Cantz and is also available as an e-book.
BMW i7 front view
BMW i7 interior view
the installation records people’s heartbeats
the installation is in collaboration with superblue and BMW
‘pulse topology’ by rafael lozano-hemmer