Art Director, Neil Walshe, has teamed up with AI art generator, MidJourney, to expose the longest running plague on the Campaign Brief blog.
For years – maybe decades – a creative director who identifies himself as “Old” has plagued the comments on Campaign Brief.
Whether tearing up current commercials or simply musing on the past, his contributions have always been hilarious.
But also a bit mysterious.
Because while many guesses have been made, the true identity of Old CD Guy has remained unknown.
Walshe says: “Look, while scientists around the world are using AI to conduct cancer research or solve pressing environmental problems, I’ve used one of the new consumer-focused AI programs to create a composite picture of CB’s favorite commentator.
“Unmasked at last, for the world to see.”
The serious point here is that AI is currently just a novelty in the creative industry, but may soon become a reality. AI could create a music video based on lyrics… offer hyper-personalized digital ads based on social likes… maybe even generate high-quality TV ads – from just a script – at the touch of a button.
Walshe says, “How did I create this portrait? It was put together by an AI art generator called MidJourney, into which I entered keywords that other CB commentators used to describe Old CD Guy.
The exact phrase used, in case any of the nerds out there are interested, was: ‘Hack, disgruntled, desirous, arrogant, ridiculous, judgmental, bully, pathetic, peanut, old man, creative director in advertising industry , photorealistic, portrait.”
“So now we can all sleep in peace knowing what he looks like. Great.
“The only problem is that in a few years I’ll look something like this…
Neil Walshe is a Creative Art Director from Sydney, neilwalshe.me
MidJourney is an AI art generator from the internet, midjourney.com
(Quotations are taken directly from comments, not my opinion, obvs)