A one-off Mikey Freedom poster inspired by Campari

“I think it’s a cliché, but I can’t remember a time when I didn’t make,” says artist Mikey Freedom. “I still have the coffee table I drew under as a toddler.”

Born in Sydney and now based in Kiama, Freedom began producing the colorful murals he is now known for when he was 16. Since then, his art has evolved into many different forms, including murals, oil paintings, graffiti, posters, advertisements, and more.

“I look for opportunities to expand my work and see things anew, so when a door opens, I’m more likely to walk through it than to hesitate,” he says. Most recently, that ethos led him to work for the redeveloped bar at The Menzies Hotel on Margaret Street in the CBD. “The job involved creating mosaic tables, sculptures, paintings, murals and large collages, as well as producing work that would be used in more design and advertising,” he says. “I was lucky enough to be present everywhere.”

Now he’s answered a call from Broadsheet to create a work of art inspired by the iconic Italian aperitif Campari – and you can win it.

Based on a palette of colors that Freedom says were commonly used in advertisements in the 1960s, the poster blends Campari’s history with Freedom’s own style and fondness for the drink.

“It’s a festive drink,” he says. “I felt like that should be reflected in the poster.” It is a nod to the brand’s long history of posters and advertisements, and its connection to one of its favorite artists: the Italian futurist Depero. “Legend has it that Depero invented the Campari soda bottle in 1932,” says Freedom. “If someone would look closely at the poster, you’ll find the year depicted in one of the bottles.”

Freedom takes particular inspiration from Depero, an early twentieth-century futurist who, according to him, was always forward-looking and hopeful, trying to weave art and culture into the future. †[We] should always look forward to creating new things,” says Freedom of such inspiration. “There is always a lineage and a history and something to be maintained.”

Preserve your own piece of Campari history with modern art and enter the competition to win this unique piece of art.

This competition closes on Sunday, May 29, 2022 at 11:59 PM. Read the full terms and conditions.

This article was produced by Broadsheet in association with Campari.

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