13 Famous Artists Anonymously Release Artwork As An NFT Experiment From 0.33 ETH

A new NFT project called “The Pyramid” is launching an NFT series that aims to answer the question; “What if a potential buyer had the opportunity to buy art for art, without the artist’s market value and hype around the name?”

The pyramid contains works of art by artists who have exhibited in infamous galleries such as the Louvre and the Guggenheim. The work will go on sale on April 28 through OpenSea.

Anonymous NFT Art

The artists decided to use NFTs as a way to

“challenge their self-perpetuating pursuit of recognition and completely drop names, genders, status and other social assets – to create a collection of 58 anonymous pieces of digital art, each with an NFT certificate of ownership and authenticity.”

According to their website, the project is led by NFTMASTERS, who according to their website claim to be “a group of experts in the worlds of art, culture, finance, technology, law and project management”. However, their Twitter account currently only has 2 followers, so it will be interesting to see if art created by famous artists retains its value when all the hype, notoriety, context and fame are removed.

Who are the artists?

Interestingly, one of the few artists following the NFTMASTERS Twitter account is Beeple, whose art sold for a whopping $69 million last year. The untrained eye might argue that some of the artwork featured on The Pyramid’s website reflects Beeple’s style, but there’s no way to know for sure given the premise of the experiment. Furthermore, since the artists are supposed to be anonymous, it’s more than likely that this is a false flag.

The NFTs all contain unlockable content, which will link to the original file used to create the artwork. Each artist took a theme from a “pyramid of meta-human needs,” including instinct, fortress, heart, status, meaning, beauty, and glory. The artwork combines video, computer graphics and digital artwork on each central theme.

The Pyramid has assigned a pseudonym to each artist. However, looking at their Twitter followers, it appears that at least one of the artists is not married to the anonymity aspect of the project. Commercial artist Sergey Gorodenskii, who has had shows in Russia and worked with international brands, added his pseudonym to his Twitter name and posted some of the artwork on his Instagram page. However, the rest of the artists appear to be anonymous.

A social experiment

The level of fame of the artists involved in this project is unknown. But if they have exhibited in the prestigious museums claimed by NFTMASTERS, this will be an exciting project to watch.

According to their website, NFTMASTERS were involved in the tokenization of artworks at the Hermitage Museum in St. Petersberg. Therefore, it is possible that they have the connections to bring in famous artists. For years, many have argued that the modern art market is built on smoke and mirrors of fame and celebrity rather than that the art itself has any real value. Similar questions have been raised with the rise in the popularity of NFTs.

The Pyramid project attempts to address both questions in one. Will NFTs created by some of the world’s best artists have any value if their names are removed and they are sold in digital form?

Symbiosis

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